Sara Heegaard

In order to get the most value out of recurring revenue, it’s crucial to focus on your subscriber churn rate. This metric refers to the percentage of your subscribers who leave your business over a set period of time, and it poses a direct threat to the long-term customer relationships that subscription businesses rely on.

When it comes to the tools in your toolbox of ecommerce metrics, customer lifetime value is among the most important. But how exactly can you calculate customer lifetime value—and what are the benefits and potential drawbacks of doing so? 

When it comes to your digital marketing strategy, your email campaigns should be a primary focus. Through subscribers’ inboxes, email marketers can increase sales, strategically promote certain products, re-engage inactive customers, and more. 

Making the decision to launch subscriptions is easy. The real challenge? Selecting your subscription management software. With so many options on the market, each with different specialties, it’s crucial to cut through the noise and pinpoint the best provider for your unique business.

Have you ever upgraded your internet because the purchase came with a free subscription to a streaming service? Or clicked “add to cart” because hitting a certain order minimum would earn you a gift card toward a future shopping trip?

So, you’ve attracted a core group of subscribers to your business. To build on that momentum, where should you turn your focus to next? Our answer: Get more value out of each of those existing customers by growing your subscription sales. 

More and more, the subscription business model is gaining traction over traditional business models. The subscription economy is predicted to reach $2.64 trillion by 2028, and the subscription business model offers merchants enormous opportunities for recurring revenue growth. For customers, subscriptions also offer value in the form of cost savings and convenience. 

Customer acquisition should be one of your very first focuses after launching subscription offerings on your ecommerce store. After all, to make your recurring offerings truly thrive—and grow and scale your business effectively—you need to attract a core group of returning customers who are committed to your brand. 

Did you know that offering subscriptions in addition to one-time purchase options can increase your customer lifetime value (LTV) by 230%? 

There’s no secret weapon to increase sales for your ecommerce business—but there are several best practices you can follow, and upselling is a crucial one. This sales and marketing tactic is a powerful strategy for adding value for both your store and your customers. 

These days, both consumers and businesses are increasingly relying on subscriptions. In fact, according to UnivDatos Market Insights, by 2028, the global subscription ecommerce market is estimated to reach $2.64 trillion. With this in mind, how can subscription businesses set themselves apart from the competition, maximizing revenue while getting the most out of the recurring business model?

Whether you’re new to subscriptions or experienced with recurring offerings, the right subscription management solution can take your business to the next level. However, the steps to set your store up for success prior to choosing a provider will vary depending on your experience level and existing tech stack.

In order to maximize the benefits of the subscription business model, it’s essential to gain a baseline for your business. Not only should you understand how your store’s performance shifts and changes over time, but also how you stack up to others of your same size and vertical. 

These days, customer experience (CX) is a make-or-break factor for ecommerce brands. Customer expectations are higher than ever, and a poor customer experience can have a monumental impact on a brand’s performance. 

If your ecommerce brand is new to subscriptions, the benefits of a subscription management solution are monumental. This type of software solution allows you to launch recurring offerings more quickly and easily than you would be able to with a home-grown fix. In turn, this allows you to focus on building a base of loyal subscribers while tapping into the power of a recurring revenue stream.

For many merchants interested in the subscription model, there’s no better investment than a subscription management solution. These software solutions involve a curated assortment of different tools and features that work together to automate and optimize key subscription processes. 

When it comes to subscriptions, customization is everything. But that doesn’t just mean customization for your subscribers—it also means customization for your ecommerce business, particularly your tech stack. 

As more and more businesses realize the incredible power of recurring revenue, subscription management has become more important than ever. This refers to all the things that you, as a merchant, control to create a great subscription experience, from the moment a customer signs up until they stop their service with you. 

Simply put, a brand community is a group of customers who form a relationship with your brand beyond just purchasing your products or services. These customers have an emotional connection with your company, and often with each other. 

When thinking about inbound marketing and forming a digital marketing strategy, two words often come to mind: company blog. Simply put, launching an official blog opens up a new line of communication between your customers (and potential customers) and your brand. 

These days, it’s become more important than ever for subscription merchants to deliver a top-notch customer experience. How does one achieve this? By focusing on subscription management—that’s all the ways that you handle customer subscriptions, including the ways you allow them to manage their own subscriptions, working together to offer your customers a flexible, intuitive, and convenient experience.

If your ecommerce brand sells subscriptions, you’re already familiar with the incredible power of these offerings, from a reliable recurring revenue stream to stronger, longer-lasting customer relationships. But to get the most out of your subscriptions, it’s worth creating a thoughtful and intentional subscription landing page for your brand.

Average order value (AOV) is one of the most important performance metrics for any ecommerce site or retail store. It measures the average dollar amount a customer spends in a single transaction with you—and, along with churn rate, lifetime value (LTV), and customer acquisition cost (CAC), it can give you key insights into the health of your business. 

These days, you can get almost any food delivered straight to your door on subscription. Whether it’s a monthly food subscription box of your favorite snacks or a weekly delivery of delicious meals, food subscriptions take all forms and cater to a variety of different lifestyles. Some, like monthly food subscription boxes of gourmet products, are popular for gift-giving. Others, like meal kits, fit into consumers’ personal daily routines. 

More and more, consumers are leaning on subscription businesses to fulfill key aspects of their daily lives. As we saw in our latest State of Subscription Commerce Report, the subscription industry is growing at an unprecedented rate. Between 2019 and 2020, subscribers grew 90% year-over-year. What’s more, those new customers were also spending more: Across all verticals, we found that average order value (AOV) for subscription box businesses rose an average of 6%.

In its best form, cross-selling isn’t purely transactional. Sure, your brand is marketing complementary items or services to your existing customers. And of course, cross-selling is a powerful strategy for increasing revenue, average order value, and lifetime value—particularly for subscription businesses.

When talking about the ecommerce experience, we hear it again and again: The fewer the clicks, the better. Why? Fewer clicks means less friction and time spent browsing on the user end—meaning it’s less likely that the customer will bounce, or drop off. Makes sense, right?

Jimmy Wu, co-founder and CEO of Cat Person, says it all started with an observation in the pet store. As cat owners themselves, Jimmy and his co-founder, Lambert Wang, realized that cat products were extremely underrepresented on the shelves.

Headless commerce: It’s a term that gets thrown around all the time when discussing ecommerce, especially when discussing the monumental changes 2020 brought to the landscape. But what exactly does it mean to be headless, and what types of companies can benefit from this commerce architecture?

As the founder and CEO of eHouse Studio, Aaron Quinn has seen the transformation of customer expectations over time from a unique vantage point. The agency, which focuses on creating meaningful ecommerce experiences on Shopify Plus through UX design, strategy, technology, and analytics, recently celebrated 18 years in business.