Katrina Nguyen

Katrina is a Registered Nurse turned Customer Success Specialist turned Content Marketer, with plenty of side quests in between. She graduated with a Bachelor's Degree of Science in Nursing but later found herself as a small business owner and freelance social media coordinator. This paved the way for her into the eCommerce tech space, working with merchants at Shopify before finding her way to Recharge. She worked in the customer success space as a technical support engineer and account manager before heading into marketing to provide a merchant-focused perspective on content. Her favorite merchants all belong in the health, wellness, and beauty verticals with an emphasis on all things matcha and skincare. Outside of work you'll probably find her in a climbing gym or eating her feelings.

Best practices 8 min read

Product boxes and packaging are crucial—and yet often overlooked—components of online stores. For smaller merchants or those just starting out in the industry, product packaging is often the first thing to be sacrificed in order to reduce overhead costs.

Best practices 9 min read

Confessions of a consumer: Know thy customer to boost brand loyalty

With the rise of social media platforms like TikTok which encourage realness and a semblance of unfiltered content, it’s no surprise that consumer behavior is trending towards relatability. Especially with the lack of opportunity to meet with one another in person in the last few years due to the pandemic, relationships and human connection are now at the forefront of a successful marketing strategy.

Best practices 5 min read

Expanding your brand’s international footprint with We Make Websites

As the first international Shopify Plus agency, We Make Websites (WMW) definitely knows a thing or two about what exactly it takes to take expand your business to reach an international audience. As ecommerce continues to evolve and grow, considering what needs to be done in the process of branching out into international markets is an important step for many brands at scale.

Best practices 6 min read

The power of data & its role in increasing retention with Tenzo Tea

There are two kinds of people in the world: those who like numbers, and those who don’t. The founders of Tenzo Tea likely lean toward the first as they continue to master the art of data-driven decision-making in their business.

Best practices 7 min read

A brand awareness story with Mixhers

With the rise of accessibility to information via social media, learning about your health has never been easier. It seems like everybody wants to share strategies to promote wellness, yet there is still a stigma around conversations about women’s sexual and reproductive wellness.

Industry insights 4 min read

Apps & integrations for every stage of your subscription program

As more and more merchants are turning to ecommerce to fuel their business, creativity and innovation are pivotal for making your company distinct from others in the same industry. Online merchants are turning to a more modular approach through the use of integrations and apps for subscriptions in order to curate a seamless customer experience and efficiently manage subscriptions.