Christy Ottesen

Over the past decade, subscriptions have become omnipresent. In the last year alone, Recharge merchants saw an average subscriber growth rate of 31%. With so many consumers buying subscriptions, some states have enacted laws governing auto-renewal offerings to protect consumers. 

If you are a Recharge merchant and you manage customer relationships, you’ll notice things look a little different these days when you view an order or subscription in your merchant portal. That’s because we’ve made some updates to make your life easier. 

If you are a Recharge merchant, you might have noticed a big difference recently. We just completed a major redesign of our merchant portal. Doesn’t the end product look great? 

When it comes to acquiring new subscribers, discounts are the most common, easiest way to lower the barrier for entry into a subscription. But have you considered them for increasing loyalty and retention?  

With hope of a less stressful holiday season, consumers have shopping on their minds. In fact, according to a webinar from Digital Commerce 360, 26% of shoppers plan to buy earlier than usual this year and 37% plan to start before October (which is now!) In a recent projection by Deloitte, retail sales could rise 7%-9% on top of 2020’s 5.8% growth.

As businesses and travel open back up, I began to wonder how the shifting times would affect subscriptions, and more broadly, how consumers spend their money. As I started my research I quickly came across an unfamiliar term: “revenge spending.” At first glance, I thought this might have to do with getting back at an ex—I expected shopping sprees, expensive beauty treatments and weekend getaways to follow. While I wasn’t that far off, I came to understand “revenge spending” had nothing to do with getting back at another person but instead revenge on something we are all familiar with: the pandemic.