Paul Hughes

Why is ecommerce data so important? As an account manager here at Recharge, one of my most exciting functions is helping our merchants better understand our enhanced analytics features. When merchants can confidently leverage the treasure trove of transaction data they sit on, they’re empowered to hone their approach to improving  customer acquisition, customer retention, and lifetime value (LTV). This post will serve as a deep dive into making the most out of Recharge enhanced analytics ahead of the holiday season.

It’s that time of year again; Thanksgiving is in the rearview mirror, and the holiday train is barrelling straight ahead toward the December holidays. If you’re like me, you’ve never been known as an expert gifter. The good news is that there are several amazing businesses on Recharge that can make finding the perfect gift easy as pie (pecan preferably -- pumpkin is so last month).