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Powering these top merchants

HubbleGemColgateWildDr. AxeHubbleGemColgateWildDr. Axe

Notable insights

AOV for subscriptions in the Health & Wellness category is on the rise, growing by 11% from 2020 to 2021

Meanwhile, MRR for the vertical increased by 138%

LTV for stores in this category also increased by 10% year-over-year

Notable insights